Book marketing has always mattered; even if authors didn’t always see it. Long before TikTok trends and Instagram reels, books lived and died by visibility. Placement in bookstores, reviews in newspapers, library distribution, and carefully planned author tours determined which stories reached readers and which quietly disappeared. Marketing wasn’
When Books Became More Than Stories There was a time when books were purely functional objects. You bought them, read them, passed them on, stacked them on shelves, and sometimes forgot them altogether. Today, something fundamental has changed. In a world dominated by screens, short attention spans, and endless digital
The surprising truth about backlist revival In a publishing world that constantly chases what’s “new,” authors often forget that the most powerful asset they own is the one they’ve already created: their backlist. Whether it’s a novel that never reached its potential or a nonfiction guide that
The sound of a New Era in publishing For many years, audiobooks have been a nascent yet potent force within the publishing industry, gradually gaining prominence and influence. In the present year, 2025, these entities have attained a level of prominence that defies disregard. A global trend has emerged, with
The Changing Landscape: Why authors are looking beyond Amazon For decades, Amazon has been the go-to for indie authors: massive reach, ease of use, built-in audience, and a sense that it’s the route to legitimacy. Yet in 2025, a growing number of authors are quietly, and powerfully, breaking free
There was a time when the fate of a book rested in the hands of editors, critics, and literary agents. A handful of decision-makers determined which voices would reach readers and which ones wouldn't. However, in recent years, those gatekeepers are no longer confined to publishing houses. Today,
The Promise and the Fear of AI in Publishing Artificial Intelligence is no longer a futuristic buzzword, it’s a practical reality shaping the way writers, publishers, and readers engage with books in 2025. For indie authors, who already juggle multiple roles—writer, editor, marketer, designer, and distributor—AI can
You’ve sold a book — but how much do you actually keep? For many indie authors, the answer is more confusing than it should be. Some platforms promise 70% royalties, but only if you meet hidden conditions. Others take hefty cuts for distribution, printing, or “services” that aren’t always
You’ve typed “The End” Your manuscript is polished, your editor is happy, your cover is ready, and you’re itching to hit publish. But here’s the big question: when is the right time to release your book? For many indie authors, release timing feels like a minor detail
Why It’s More Important Than Ever to Look Ahead If you're an indie author today, you know the landscape is shifting fast. New reader habits, evolving technology, and changing expectations of how books are discovered are all transforming what it means to write for now and for
10 Questions Every Indie Author Should Reflect On Before Launching Why questions matter more than checklists For indie authors, the excitement of publishing a book often comes with a flood of to-dos: formatting, cover design, uploading files, and planning a launch. But before you dive headfirst into the logistics, there’
For most writers, there’s a special joy and pride in the writing process — the very reason they started writing in the first place. The long nights of drafting, the spark of an idea growing into a story, the satisfaction of finally typing “The End.” But for many indie authors
Turning your story into everyday connection As an author, your stories don't have to live only between the covers of your book. Those personal moments, writer’s block struggles, inspiration sources, they’re gold for building an ongoing connection with readers. Knowing how to repurpose your personal author
The big question on every writer’s mind For many aspiring authors, self‑publishing isn’t just about creative freedom, it’s also about financial opportunity. But one of the most common and pressing questions new writers ask is this: How much money can I really make as a self‑
Artificial intelligence has been slowly creeping into the publishing world for years, but in 2025 usage became bigger than ever. Scroll through BookTok and Reddit and you’ll see authors and readers protesting against AI-generated work. Check Amazon’s self-publishing marketplace and you’ll notice a flood of low-quality, machine-written
The allure of BookTok By now, almost every indie author has heard of BookTok—the book-loving corner of TikTok that has the power to catapult titles to bestseller lists overnight. For many writers, it feels like a dream come true. But there’s also a catch: the pressure to become
The Dream and the decision Publishing your first book is one of the most exciting and terrifying moments in any writer’s life. You’ve spent weeks, months, maybe even years crafting your story, polishing your manuscript, and imagining the day when it will finally be in readers’ hands. But
Why community matters more than ever In the world of indie publishing, community is more than just a nice-to-have, it’s the lifeblood of long-term success. While advertising and PR can boost visibility, nothing beats the organic power of loyal readers, engaged peers, and supportive networks. The best part? You
Understanding your publishing options In 2025, the publishing world offers more choices than ever before. Authors are no longer limited to sending query letters and hoping for the green light from a traditional publisher. Today, you can shape your own publishing path, with hybrid publishing and fully independent (indie) publishing